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Core Business

Feasibility Study

At QBConsulting we prepare feasibility studies for the business start-ups, as well as, established companies seeking to introduce a new product or service.

Feasibility studies contain standard components. The exact appearance of each study varies. This depends on the industry study, the critical factors for that project, the methods chosen to conduct the study – primary and secondary research, and the budget. Most studies have multiple potential uses, e.g. validate your assumptions, reassure investors and lenders that the proposed venture is economically viable, etc. so they must be designed to serve everyone’s needs.

There are usually three components to the feasibility study, however, depending on your business; the technical analysis may not be required.

  • Market Analysis
  • Technical Analysis
  • Financial Analysis

The market analysis should be conducted first because it is critical to the success of the business to understand the environment in which you will compete. There must be adequate demand for your product or service. If not, your business idea may not be feasible and there is no need to go any further. Market analysis results in compiling information about the market potential. Its basic components include:

  • Estimate of market size.
  • Projected market share
  • Analysis of the competition.

In addition to the market analysis, the financial assessment is a critical component of the feasibility study. Without the “financials” it will be impossible to determine how feasible the business idea is. Included in the financial assessment is revenue and income projections for the first year along with start-up costs to determine how much funding your business will need. Key components of the financial assessment include:

  • Capital Requirements
  • Startup costs
  • Revenue Projections
  • Gross Profit Margins
  • Net Income